Walk In. Follow Up. Close.

HFD - Jennie - Email 1–4

Hi [First Name],

I was the one who stopped by [Salon Name], Jennie from Laced Hair.

I dropped off some info on our Hair for Days program and a sample. Wanted to follow up in case you had any questions about either. Some accounts on the program put their own name on the packs — happy to show you what that looks like.

Jennie is our Director of Education and is great to talk through it with: 310-617-8666. Or just reply here.

xo Jennie

Step	Template to use	Days until next	Create this task after sending
1	HFD - Jennie - Email 1 - Rep Follow-up Sent same day as the visit. Bridges the in-person drop-off to a digital relationship. View email + why we wrote it this way Subject: Following up on what I dropped off at [Salon Name] Hi [First Name], I was the one who stopped by [Salon Name], Jennie from Laced Hair. I dropped off some info on our Hair for Days program and a sample. Wanted to follow up in case you had any questions about either. Some accounts on the program put their own name on the packs — happy to show you what that looks like. Jennie is our Director of Education and is great to talk through it with: 310-617-8666. Or just reply here. xo Jennie Hook 70/100 Technique Late-night FM DJ voice — unhurried, no pitch, no urgency Treats the prospect as capable of choosing their own path Why this works Identity confirmation — "I was the one who stopped by" closes the gap between the sample on their counter and this email Two people reaching out signals real structure behind the brand White Label line planted here because Email 1 gets the highest reply rate — sample is still fresh One sentence makes a salon owner think "wait, my name on the packs?" — that question carries them through the sequence Improve it Add a location anchor: "I left the info on the front desk, next to the color bar" — proves you were there, triggers a memory	3 days	HFD Email 2 — Curious Question Set due date 3 days from today
2	HFD - Jennie - Email 2 - Curious Question One open question. No pitch. Resets the conversation without referencing the prior email. View email + why we wrote it this way Subject: Quick question, [First Name] Hi [First Name], Checking back in, no rush at all. One question, genuinely curious: What's the hardest part of sourcing extensions for [Salon Name] right now? xo Jennie Hook 76/100 Technique Calibrated question — cannot be answered yes or no Forces the prospect to think and reveal sourcing pain "Genuinely curious" disarms skepticism about motive Why this works Coming from Jennie (who visited in person), the question carries credibility as genuine curiosity If answered — real intel for the pitch. If not — plants a seed of self-reflection "For [Salon Name]" shifts the weight from personal opinion to professional problem — easier to answer Improve it Add a setup before the question: "I kept thinking about your salon after I left." — creates intrigue, makes the question land harder	7 days	HFD Email 3 — Proof Set due date 7 days from today
3	HFD - Jennie - Email 3 - Proof 3 falsifiable proof points + calendar link. Credibility must be established here or the sequence dies. View email + why we wrote it this way Subject: Being upfront with you, [First Name] Hi [First Name], You've heard from me a couple of times now, so I'll just be upfront. Here's what we can actually prove about Laced: Same manufacturer for 16 years. Return rate under 3%. Every pack a guaranteed 50g, no surprises on weight. It seems like [Salon Name] deserves a wholesale partner who's consistent, not just convincing. Would it be a terrible idea to hop on a quick call with Carrie? https://calendar.app.google/eQ9QKhPiEjMhd7Fy9 xo Jennie Hook 80/100 Technique "It seems like [Salon] deserves..." — labels the belief you want them to hold about themselves "Would it be a terrible idea..." — negative framing. They say no to the negative, which is a yes to the meeting Why this works Jennie shifts from field rep to credibility witness — vouching for the brand, handing off to Carrie for the close "Upfront" vs Carrie's "straight" is deliberate voice differentiation — both tracks feel distinct, not just name-swapped Improve it Before the calendar link, add: "She has 15 minutes that could change how you source." Sets expectation, lowers the commitment feel	14 days	HFD Email 4 — Last Note Set due date 14 days from today
4	HFD - Jennie - Email 4 - Last Note Graceful exit. Triggers loss aversion through removal, not pressure. View email + why we wrote it this way Subject: Last one from me, [First Name] Hi [First Name], I stopped by. I followed up a few times. No reply. I get it. This is my last one. Carrie's at 310-617-8666 whenever the timing makes sense. Timing is everything in this business. You know where to find us. xo Jennie Hook 84/100 Technique Accusation audit — Jennie names what happened before the prospect can feel guilty about it "I get it" releases them from guilt immediately Why this works Recap of effort ("stopped by, followed up, no reply") reminds them of the investment without shaming them Triggers reciprocity instinct Handoff to Carrie's number keeps the door open without Jennie having to keep knocking Highest-scoring email in either sequence at 84/100 Improve it After "I get it." add: "Timing is a real thing and I'm not taking it personally." — normalizes the non-response, makes it easier to reach back out when things change	Sequence done	No task — update HFD Status to "Done" On the contact record, click HFD Status → change to Done